Sponge Cake Snacks: When Decoration Boosts Sales

We are in Spain, in 2011. One of the country's leading confectionery companies is facing a significant decline in sales of its snack cakes, which are sponge cake sandwiches filled with chocolate cream. The marketing department decides to try a new and previously underused communication lever: surface decoration of the product..

The Operational Demo

Xlogic installs the first food printer in demo mode, running for six months. The caution is understandable: the client had had negative experiences with previous solutions. However, after just a few weeks, the technical department reports being surprised by the stability and efficiency of Xlogic’s technology, which demonstrated a level of reliability never seen before.

Scaling Up: Six Printers in Parallel

The company decides to invest in the project, installing six printers in parallel to meet industrial volume requirements. The result is striking: +150% sales in the first year. A figure that speaks for itself and transforms an experiment into a consolidated strategy.

A Relationship Beyond Supply

Today, ten Xlogic printers are active at the client’s facilities. But the most interesting fact is that Xlogic has gone from being a simple supplier to a recognized partner. The client continues to promote and recommend Xlogic to other industry players.

Decorating to Sell

The case of the snack cakes demonstrates that innovation in food printing can become a turning point in business strategy. Where taste is no longer enough, the added value of aesthetics, personalization, and visual emotion comes into play. Xlogic, once again, makes the difference.